What's a "Website Conversion Rate" and How Does it Impact Our Bottom Line?

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"Wow! I wish every site had this sort of terrific service. I found exactly what I was looking for. Thank you so much.". ~ Mari, Washington, DC

"Great service. It's like being at the Visitor Center. Thank you!"

"Thank you Alex. This is a great tool for the Chamber to have". ~ Anonymous, Middleton, WI

"this is a very neat and unexpected resource. I was totally surprised and impressed that the Chamber had chat". ~ Jon - Springdale, AK

"Didn't know this service existed - very helpful!!!"

"What a fantastic system. I was getting a bit lost on the website & not able to find what I was looking for. The chat pop up came on my screen & Ashley was extremely helpful & polite... This has saved me quite a long time sifting through the web. THANK YOU" ~ Tabby - Springdale, AK

"The chat feature is great! Makes us proud of our membership" . ~ Theresa - Colcord, OK

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""Thanks for adding some sunshine warm to my day! You were awesome and responded so quick. This is a great service!!"". ~ Thomas - Syracuse, NY

"Ashley was extremely helpful and went above and beyond to assist me with my questions. I really appreciate her help and look forward to visiting Sanibel!"

"Erik was Great and I love the live chat. its so nice and professional. He wasn't like a brick wall, he was nice and cared about what i was saying."

"Excellent!! what a nice surprise that Ashley 'saw' me online and asked if i needed help and started the chat. Great service and unexpected nice surprise to be contacted! thank you!!"

Like many Chambers, you may find yourself striving to generate more dues revenue from your website by investing a significant portion of your marketing budget on advertising.

Marketing or advertising your site will drive traffic - but then what? Your efforts to drive people to your website are far too expensive to let visitors just slip away without converting to a lead or a sale. That's where the conversion rate comes into play.

The conversion rate of your website is the percentage of website visitors that take a desirable action while visiting, such as signing up for your e-mail newsletter or filling out an online membership application. The higher your conversion rate is, the bigger the return on your website and marketing investment.

Faced with the slow economy and tighter purse strings, investing in the conversion rate of your website is a smart strategy to boost your bottom line without spending more on advertising.

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"...Only 14% of People TRUST ADVERTISEMENTS, but 78% TRUST the Recommendations of other PEOPLE.